Sources
Book details, related projects and technical explanations are linked to official or primary sources where possible.
Book and related links
- The Great Morph on Amazon Canada — Official Canadian product page.
- The Great Morph on Amazon United States — Official U.S. product page.
- The Great Morph on IRefer Club — Related IRefer page about the book and business visibility.
- AI Search Explained — Detailed definitions of modern search terminology.
- Digital Journal release — Published release about the book and changing business discovery.
- Google SEO Starter Guide — Official Google guidance on SEO fundamentals.
- Google generative AI search guidance — Official guidance for AI Overviews and AI Mode.
- OpenAI publishers and developers FAQ — Official guidance about ChatGPT search crawler access.
- GEO research paper — Research paper formalizing Generative Engine Optimization.
- RAG research paper — Research paper introducing Retrieval-Augmented Generation.
Editorial approach
- Book details link to the official Amazon product pages.
- The relationship among Dean Jessop, IRefer Club and AI Search Explained is disclosed.
- Technical claims link to primary research or official platform documentation where practical.
- Original frameworks such as REG are identified as original rather than described as outside platform standards.
- No page promises indexing, ranking, citation or recommendation by an outside platform.