Suggested Interview Topics
From Search Results to Answers
How customer behavior is changing as people move from typing keywords to asking direct questions.
Why Good Businesses Are Becoming Harder to Find
How fragmented or inconsistent business information can cause companies to be overlooked online.
SEO, GEO, REG, and Digital Presence
A simple framework for understanding the new layers of business visibility.
Business Visibility as a Data Quality Problem
Why clear, consistent, accurate business information now affects customer discovery, trust, and representation across search and AI-assisted tools.
Short Bio
Dean Jessop is a technology strategist, systems architect, entrepreneur, and author of The Great Morph, a book about the shift from traditional search to AI-assisted discovery. His work focuses on SEO, GEO, REG, digital presence, structured business visibility, and helping entrepreneurs understand how customers are changing the way they find and choose businesses.
Contact
For interviews, media inquiries, speaking opportunities, or article requests, please contact:
Dean Jessop
Email: ireferclub@gmail.com
Website: TheGreatMorph.com
Business: IReferClub.com